ART DIRECTION: REBRAND
KIERANTIMBERLAKE
BY ATHLETICS
2025
As part of my role as a designer for KieranTimberlake, I served as art director for the firm's rebrand and website redesign to mark its 40th anniversary and transition to employee ownership. I managed the selection and hire of Athletics, the New York-based design agency that ultimately built the identity and site, and directed the engagement from the client side throughout.
My role in this project included leading agency selection, coordinating leadership workshops and design reviews, and advising firm principals on brand strategy and creative decisions. I also led the parallel effort to refresh the firm's project narratives, photography, and archival content — 40 years of work — for the new digital framework. The result is a new visual identity and website launched in 2026.