Museum for Art in Wood
Visual Communications & Exhibition Identity
2018-2021
As the Visual Content and Communications Manager for the Museum for Art in Wood (formerly the “Center for Art in Wood”), I oversaw museum visual identity and communications, leading the design strategy and creative development for all museum marketing and exhibitions. I was responsible for identity guidelines and artwork, including logo treatments, wall and window graphics, didactic labels, brochures, mail marketing, digital and print advertising, and fundraising outreach. In this role, I also supported the conceptualization and creation of select public events and engagements, while managing the distribution and promotion of these proprietary events through digital channels.
Exhibition Identity & Environmental Graphics
Tom Loeser: Please Please Please
The exhibition presents imaginative furniture and works on paper by Wisconsin-based maker and designer Tom Loeser. This playful show encourages viewers to shake up their habits and interact with the environment and one another, while considering issues such as body posture and etiquette that are often taken for granted. Loeser’s work also raises a clever question: “If the furniture we sit on every day were totally different, would our lives be different, too?”
Deliverables included exhibition identity graphics for wall, window, and didactic panels. Additional deliverables included promotional postcards and takeaway materials for patrons.
Searching for Home is the first solo museum exhibition for Seattle-based, Pakistan-born artist Humaira Abid. Abid is well known for her unique visual language, which blends the discipline of traditional Mughal miniature painting and sculpture in wood. Her career-long decision to specialize in woodcarving, a male-dominated field, reflects her commitment to challenging stereotypes. The beauty and mastery of Abid’s to-scale carvings of seemingly benign objects, ripe with subtext, belie the violence, cruelty, upheaval, and instability in society, especially that to which women are subject.
Deliverables included exhibition identity graphics for wall, window, and didactic panels. Additional deliverables included promotional postcards and takeaway materials for patrons.
Print Projects