Sarah Kaizar
Sarah Kaizar is an illustrator and designer based in Philadelphia.
About
Books
Available Work
Current + Upcoming Exhibitions
June 8 — September 8, 2024Catalina Museum for Art & History
Avalon, California
October 19, 2024 — March 31, 2025Burke Museum of Natural History
University of Washington
Seattle, Washington
May 9 — September 14, 2025The James Museum
St. Petersburg, Florida
WHARTON ESHERICK MUSEUM Art Direction: Brand Identity & Website | 2018
Serving as Art Director, I led a small team to create a new visual identity and website for the home and studio museum of famed American craftsman, Wharton Esherick (1887 — 1970). Located atop Valley Forge Mountain in Chester County, Pennsylvania on 12 wooded acres, the Wharton Esherick Museum campus is comprised of multiple buildings including Wharton Esherick’s studio, which is now the centerpiece of the museum. Esherick’s highly individual, hand-built studio was constructed over a 40-year period beginning in 1926, incorporating Arts and Crafts, Expressionist, and organic designs. Two years later Esherick began his 1928 Expressionist garage, now the museum Visitor Center. In 1973, just one year after its official opening as a museum, the studio was added to the National Register of Historic Places. In 1993, the Wharton Esherick Museum was designated a National Historic Landmark for Architecture.
This brand and content refresh presents the Wharton Esherick Museum in a professional, contemporary format to ensure its position as a current, relevant marker in the landscape of home studio museums. Deliverables included new logo and branding style guide, branded print and electronic newsletter templates, new seasonal site photography, and a new website and online store.
Visit the Wharton Esherick Museum website
Wharton Esherick Museum’s logo is an abstraction of the artist’s original hand-carved signature. It represents the full scope of his work, invoking the many disciplines he had embraced over the course of his career. The icon and type treatment tap into the unique, warm, playful nature that is characteristic of Wharton’s aesthetic and of Wharton himself.
Photography by Jessica Kourkounis
New seasonal photography refreshes across the pages of the Wharton Esherick Museum’s updated website to encourage visitation during different times of the year.